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As an outstanding 3rd quarter draws to a close we find ourselves involved in more projects and having more fun then ever! The team here in Thailand recently spent a rewarding session planning what’s in store for 2006 and it looks like it is going to be another fantastic year.
I will be sure to keep you posted on all that is going on through these newsletters and do get in touch if you would like to be involved in any way.
Or hit delete and spend the rest of the day wondering what you missed…
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One of the biggest questions we're asked in relationship or loyalty marketing is why do some programs succeed and others fail? More importantly how do you ensure your programs are as successful as they truly can be?
The below is a summarisation of a recent article I wrote outlining the cornerstone of all successful programs and is the foundation of every MobyElite program. I will link to the full version in the next newsletter.
Customer Relations Management (CRM) has long been heralded as a straight forward and easy way to generate more profits in your business. Yet in the rush to get a greater ‘share of the wallet’ many companies are forgetting the fundamentals of building relationships and are ending up with nothing.
Trust. Not just of the brand but of the loyalty card or program that you are running. Trust starts with a promise. What is the promise you are making to your customers? How are you going to ensure that you keep that promise?
And whilst trust sounds very obvious (maybe why so many companies forget it), when you start to explore trust in more depth you discover some of the pillars that can be used to hold it up. Authenticity, credibility, integrity and values.
Now, you may cringe at this point (certainly at our dodgy trust image!), but actually there are many examples of this being done very well by the biggest businesses in the world.
Over the coming newsletters I will
share recent interviews with some of the people behind those strategies.
Join our next CRM Seminar on Thursday evening to learn more. Also watch our for our MobyElite Marketing lunchs with some of the industries leading speakers coming soon!
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Networking for Success continues to grow, both in the online world through Ecademy and LinkedIn and also in the offline world with the weekly breakfasts in Bangkok and soon to be Singapore.
Over the past few months we have had a succession of interesting business speakers from Thailand and overseas who have joined us to present to our early rising members.
Watch out for some great NFS wine tasting and food sampling events later this year.
Thanks to Penny Power, founder of Ecademy, who has been saying nice things about us all around the region and fuelling the increase in membership!
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A massive thanks to Amm, Kim, Michael, Vippy & James who are behind the fantastic growth in Thailand. A special congratulations to James who is the proud father of our youngest MobyElite member (1 week old!)
If you happen to be in Thailand at the moment get yourself down to Samui for the music festival this wknd (+66 2 529 4710-3)
Have a great couple of months!!
Callum
callum@mobyelite.com
+66 (0) 69838 140
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