Fujitsu

Golf Training on Mobile

Campaign : Golf Anywhere You Are

Brand : Golfthink

Objective : Raise awareness of the brand. Also enter new way of training

Mechanic :WAP to let’s people know about GolfThink and SMS alert in golf tips

Results :

  • Created a sustainable competitive advantage and helped my company to move and stay ahead of our competitors.
  • Significantly enhanced our reputation as a technology-embracing company and helped to position us as the leader in golf instruction using mobile technologies
  • Response rates to our SMS and WAP sales and marketing promotions are typically twice that of traditional forms of promotions.
  • Since introducing the SMS and WAP services, repeat business has increased by almost 200%
  • Customer satisfaction and communication is at an all time high - we receive numerous comments after sending out our weekly golf tips and are getting SMS's from our students ranging from golf tip requests, golf club purchases and advice, and even directions to golf coures!
  • We witnessed what was at first a worrying trend - our students were learning faster and reaching their goals quicker with our personal WAP pages and SMS golf tips and actually taking less lessons. But the flip side is that they returned in the future and referrals skyrocketed.
  • Our students know we can be reached wherever we are and anytime; we're now booking golf lessons, selling golf clubs and conducting many businesses processes via the mobile phone.  Our customer response rates are faster and our students have embraced our services like we never expected.

Kim Inglis
Managing Director of Golf Think Golfthink


Event Promotion

Campaign :Kindy D and Philly on Show

Brand : Q BAR

Objective : Promote Wednesday Jan 19th night with DJ Kindy and Philly. Updating Member

Mechanic : SMS alert sent to member on time also let member know by wap.qbarbangkok.com

Results : Increasing the number of clubbers

 



SAP

Spa on Mobile

Campaign : Mobile Marketing

Brand : Mulberry Spa

Objective : Attract New Customer

Mechanic : WAP and Press

Results : Increasing the number of new Customer